InterWorks Blog: Ppc Managment
Seeing as we're the experts, we thought we'd share some of our intel. But beware, this level of inside information may cause extreme shock and awe. If you get lost, just fire up a flare - we'll come and get you.
Anyone can set up an account in Google AdWords or Microsoft adCenter and run an ad. Proper PPC management is much more involved than that. One must decide which keywords to target, write...[more]