InterWorks Blog: Web Strategy
Seeing as we're the experts, we thought we'd share some of our intel. But beware, this level of inside information may cause extreme shock and awe. If you get lost, just fire up a flare - we'll come and get you.
May 08
2013
On April 30, Twitter announced that Twitter Ads will now be generally available to all US-based businesses. Previously, Twitter Ads was available by invitation only, allowing only a select...[more]
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Feb 20
2013
If you found this article via a web search, I want to preface that I am not a daily user of Google Analytics these days. I have been in the past and really enjoy geeking out over the data when I...[more]
Feb 07
2013
At InterWorks, we are constantly striving to bring the brightest and most talented folks in their particular I.T. field to our company. Once on board, our blog does a great job of allowing them a...[more]
Dec 07
2012
In the past year, Google has been making strides to revive its social media platform, Google+. With over 235 million active users, participation in the social network has grown considerably over the...[more]
Oct 31
2012
SEO, PPC, CTR, CPC, SMH, BBC. In a world that has gone abbreviation happy, it is hard to tell what anything stands for anymore. This confusion is especially evident in the world of search engine...[more]
Jun 25
2012
Basecamp is a project management and collaboration tool that allows all project information to be stored in a single location. Basecamp allows all members of the project, regardless of location, to...[more]
Jan 11
2012
Google just announced it will start incorporating social content in search results. This is an important, and powerful, step for Google as it seeks to learn as much about its users as it...[more]
Jan 10
2012
This is a very interesting topic. It is debated, as it is very difficult to quantify the exact results of social media. Here is the answer… stop trying to find ROI and understand you never will. Not...[more]
Jan 02
2012
Anyone can set up an account in Google AdWords or Microsoft adCenter and run an ad. Proper PPC management is much more involved than that. One must decide which keywords to target, write...[more]
Dec 06
2011
Tilt is self described as a "Firefox extension focused on creating a 3D visualization of a webpage, drawn using WebGL. Since the DOM is essentially a tree-like representation of a document, this tool...[more]
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