InterWorks Blog - Web Strategy
Google Search Integrates Google+ in Search Results
Wednesday, January 11, 2012
Google just announced it will start incorporating social content in search results. This is an important, and powerful, step for Google as it seeks to learn as much about its users as it ... [ More ] ...
How to Find ROI in Social Media
Tuesday, January 10, 2012
This is a very interesting topic. It is debated, as it is very difficult to quantify the exact results of social media. Here is the answer… stop trying to find ROI and understand you never will. Not ... [ More ] ...
PPC Management – Don't Set It and Forget It
Monday, January 2, 2012
Anyone can set up an account in Google AdWords or Microsoft adCenter and run an ad. Proper PPC management is much more involved than that. One must decide which keywords to target, write ... [ More ] ...
Using the Firefox Tilt plugin for an unconventional purpose
Tuesday, December 6, 2011
Tilt is self described as a "Firefox extension focused on creating a 3D visualization of a webpage, drawn using WebGL. Since the DOM is essentially a tree-like representation of a document, this tool ... [ More ] ...
It Takes a Team to Create a Website
Tags: web, Web Development
Thursday, September 8, 2011
A potential client recently asked me, "Why does it take a team and sometimes even a significant budget to build a great website?"
Without hesitation, the answer was simple: There are simply too many ... [ More ] ...
How to Get Around the Max Number of Google Analytics Accounts (25)
Tags: Google, Google Analytics
Monday, January 24, 2011
Unable to create a new account. You've reached the maximum number of accounts allowed. The current number of Analytics accounts you are allowed to create is: 25 ... [ More ] ...
Where is E-mail Marketing Today?
Tags: Internet marketing
Wednesday, August 4, 2010
With the Internet becoming vaster every second, more outlets for communication are becoming available. The ever-popular Facebook offers free ways to communicate and promote, and of course, Twitter is ... [ More ] ...
Google's Secret New Ad Format
Monday, July 12, 2010
Just when you think Google can't get any bigger, better, or more complex, they introduce a new advertising feature- Interactive Video Ads.
This interactive video ad format, which clearly isn't ... [ More ] ...
The New Twitter Advertising
Wednesday, July 7, 2010
As forms of internet marketing, including social media, continue to boom business endeavors and relationships, it's easy to see that finding and targeting niche markets means great branding and more ... [ More ] ...
ROI for Social Media
Friday, June 25, 2010
For the past few years social media has been the word, but because the Internet offers so many choices for marketing mixes, clients want to know why the experts have chosen what they have, or in ... [ More ] ...
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